May 10, 2023

HustleGPT: The Viral AI Experiment That Took Twitter by Storm (Featuring Jackson Fall)

HustleGPT: The Viral AI Experiment That Took Twitter by Storm (Featuring Jackson Fall)
Apple Podcasts podcast player badge
Spotify podcast player badge
Google Podcasts podcast player badge
Podcast Addict podcast player badge
Overcast podcast player badge
PocketCasts podcast player badge
Castro podcast player badge
PlayerFM podcast player badge

E30: Ever since ChatGPT was released to the public, people have used it for a wide variety of interesting experiments. Today, I'm speaking to Jackson Fall, the man behind the recent success of HustleGPT.

At the time of recording, Jackson's Twitter thread about HustleGPT, his unique entrepreneurial experiment with ChatGPT had nearly 16,000 retweets, 103,000 likes, and well over 22.5 million impressions. It created a sensation among founders and entrepreneurs and got noticed by CNN as well.

I ended up discussing a ton of stuff with Jackson, including:

- Tips and tricks to effective prompt engineering
- The secret sauce to his explosive growth on Twitter
- How he conceived of HustleGPT and how he plans to grow it
- How he built a community around the viral phenomenon of HustleGPT


The Fascinating Social Experience of Prompt Engineering:"What is so cool about this whole idea of prompt engineering is it's an incredibly social experience... It feels like I'm finally in Harry Potter or something and I'm like casting spells."

— Jackson Fall (13:26)

ChatGPT as a Life Coach:"I want you to ask me three questions from each of these ten categories that I can fit my life into...And then I want you to take those responses and ask me a bunch of questions about comparing where I am now in my life versus where I want to be in my life."

— Jackson Fall (17:02)

Going Viral on Twitter:"For the first three or four days, every single time I refresh my notifications, it was like 100 new people followed."

— Jackson Fall (26:39)


Introduction to ChatGPT and example use cases (3:38)

Who is Jackson Fall and what does he do? (4:47)

What is HustleGPT? (5:13)

How did HustleGPT reshape the use case of ChatGPT? (5:59)

Some of Jackson's other experiments with ChatGPT (7:50)

Prompt engineering involved with HustleGPT (11:22)

The 3 elements that caused Jackson's tweet to go instantly viral (20:55)

Could THIS be the secret to gaining followers on Twitter? (23:12)

The 4 elements necessary to build a thriving online community (27:42)

Build in Public Episode

We Make Shift
Jackson on Twitter


Jetsetters, as creative entrepreneurs, we all need a high quality source for consuming content. Refind is my choice for daily brain food and I’m not alone.

Loved by over 200,000 daily readers, the team at Refind scours the internet to curate 5 articles that make you smarter, tailored to your interests. Topics include: Productivity Hacks, Science of Happiness, Artificial Intelligence, and more.

It’s 100% free to join.

? Leave 5-star review

? FCF Membership

? Twitter
? LinkedIn
? Newsletter

Yong-Soo is a serial entrepreneur bootstrapping his business from $0 to $20m over 8 years. Now, he's on a mission to help founders & creators build a loyal audience, create irresistible products, and grow their business sustainably.


Yong-Soo Chung [00:00:00]:

Looking at Jackson Fall and all the stuff he's done throughout his life, you would never guess that he loves French.

Jackson Fall [00:00:06]:

Rapid macadilla back, he broke the white hat. You want to catch the clack dagger, blah, blah, blah, blah.

Yong-Soo Chung [00:00:15]:

That's Jackson performing a French rap. Yeah, a French rap.

Jackson Fall [00:00:20]:

I am the number one American born and raised fan of French rap music, and I spend a lot of my spare time writing translations and learning the lyrics and flows and rhythm structures of French rap as if it was poetry, because it is.

Yong-Soo Chung [00:00:40]:

But that's not why we invited Jackson on this episode of First Class Founders. No. Jackson is here to talk about his recent runaway success, Hustle GPT.

Jackson Fall [00:00:50]:

It was a crazy thing to watch happen, especially because I was writing a thread in real time while the original tweet was blowing up. It just kept compounding over the course of that day that I was doing it. It was a wild thing to watch.

Yong-Soo Chung [00:01:06]:

At the time of recording Jackson's thread about Hustle GPT, his unique entrepreneurial experiment with Chat GPT had garnered nearly 16,000 retweets, 103,000 likes, and well over 22.5 million impressions. It created a sensation among founders and entrepreneurs and got noticed by CNN as well. If you're one of the rare few who doesn't know about Hustle GPT yet, here's Jackson explaining it in his own words.

Jackson Fall [00:01:35]:

What I decided to do, not fully understanding the implications or resonance it would have, was to take that and go all the way to the other end of the spectrum here, right? And instead of using the AI as an assistant for me, I would pretend to be the assistant for the AI.

Yong-Soo Chung [00:01:49]:

And this experiment, it just blew up. Hi, my name is Yang Soo Chung, and I'm a first generation Korean American entrepreneur living the American dream. I started Urban EDC to cater to enthusiasts of everyday carrier. I also own two other successful ventures GrowthJet, a climate neutral, certified third party logistics company for emerging commerce brands, and Spotted by Humphrey, an online boutique curating dog goods for good dogs. Through these three ventures, my business has generated over $20 million in eight years, and I'm here to tell you how you can do the same. Today on First Class Founders, I'm sharing my learnings from the conversation I had with Jackson Fall about his wonderfully, entertaining and insightful experiment named Hustle GPT and how it ended up completely changing his life. Over the course of our conversation, I ended up discussing a ton of stuff with Jackson, including, but not limited to, how he conceived of Hustle GPT and how he plans to grow it. Tips and tricks to effective prompt engineering, the secret sauce to his explosive growth on Twitter. And last but not least, how he built and developed a community around the viral phenomenon of Hustle GPT. Premium members to the First Class Founders podcast can, as always, listen to the raw, uncut version of my entire conversation with Jackson, and that includes the entire rap in French. And I highly recommend that you do sign up at and listen to the whole thing. It is glorious.

Jackson Fall [00:03:35]:

The man priest, the mano trush, the nap below tush, the belly seat.

Yong-Soo Chung [00:03:38]:

But now, let's get down to business. Ever since Chat GPT was released to the public, people have used it for a wide variety of interesting experiments, from correcting grammar to designing websites, as a writing buddy, as a co-programmer, as a way to generate new recipes and so much more. For what it's worth, OpenAI has been pretty quick to shut down any experiments with malicious intent. And what has survived out there is mostly interesting ways of using Chat GPT as an assistant or a buddy to share your workload. But that's the thing. Chat GPT has mostly been used as a mule, an assistant. In almost all of these experiments.

Jackson Fall [00:04:21]:

The AI, or the language model is an assistant to perform specific prompt driven tasks for the person. They're outcome driven in the sense that you have a goal, you want to run a blog post, you would like to turn this email into action items, you have an idea in mind of what you would like the output to be and so you are specifically directing the AI to accomplish that task. That's what 99% of people have been using Chat GPT for.

Yong-Soo Chung [00:04:45]:

Meet Jackson Fall.

Jackson Fall [00:04:47]:

My name is Jackson Greathouse Fall. I'm 27 years old and I'm a branding designer, AI enthusiast, general all around emerging tech fan. Most recently, I've founded my own agency called Circus Fish, which is kind of my love letter to early stage startup founders where we work with seed to precede to series a startups to help them kind of go from zero to one in terms of their branding and their outward presence.

Yong-Soo Chung [00:05:13]:

Jackson recently went viral with a series of tweets about an experiment he performed using Chat GPT, which he dubbed Hustle GPT.

Jackson Fall [00:05:21]:

Instead of using the AI as an assistant for me, I would pretend to be the assistant for the AI. And instead of having an outcome driven and an outcome in mind for what I wanted to do, I gave it an open ended prompt where I said I will allocate $100 of my own money to you and your goal is to spend it how you see fit, invest it on whatever you like, do anything. I will do the bid to the best of my ability without compromising morals or breaking any laws, fulfill those tasks.

Yong-Soo Chung [00:05:58]:

A quick bit of context there is.

Jackson Fall [00:05:59]:

No app or website called Hustle GPT. I was simply instructing the Chat GPT app, which is free and available for anyone to use. I've found when prompting starting a new thread, if you give it a name that kind of implies its function, the Chat GPT instance is more likely to sort of dive into that role. So for anything that I do. I always try to give it a funny name just to help it better. Kind of embody that archetype.

Yong-Soo Chung [00:06:27]:

This was an interesting way to utilize the seemingly infinite capabilities of Chat GPT. I mean, because Chat GPT is an LLM, a language learning model, these capabilities already existed within the data. But I think this was the first time someone had actually made Chat GPT work in this manner.

Jackson Fall [00:06:47]:

So I think what really resonated with so many people and why this tweet blew up was because it was reframing the capabilities of this language model in an entirely new way that a lot of people hadn't really considered before. And so since then, we've seen not only tech enthusiast AI nerds like myself who are nontechnical. I'm not an engineer, I'm not a coder, but I've always loved the idea of building my dreams and products and apps and things like that, and now I feel like I have the tools to do that. It's kind of a very liberating feeling. We've also seen authors and screenwriters and musicians saying, you are my manager at GPT. You're going to help me market and release my new album that's coming out.

Yong-Soo Chung [00:07:29]:

People have been riffing off of Jackson's prompt, and instead of using Chat GPT as a Man Friday to their Robinson Crusoe, they had started utilizing Chat GPT as the map that leads them to a hidden treasure, all because of the original experiment. Hustle GPT was such a huge success. But Hustle GPT, like Rome, wasn't built in a day.

Jackson Fall [00:07:50]:

When I first prompted Hustle GPT, I gave it the instruction to take $100, don't break any logs and make as much money as possible and no set time frame. The first thing that it told me was, Great, you know, $50, we're going to go on Facebook Marketplace, we're going to get a used lawn mower and get yourself to the FedEx Kinkos, because we're going to be printing flyers and going around the neighborhood. You're going to be mowing some lawns.

Yong-Soo Chung [00:08:13]:

Manual labor. No way. Jackson thought he refined the prompt to add that he'd like something he could do in front of the computer. With this revised prompt, he found that it began suggesting affiliate marketing and content marketing around various products.

Jackson Fall [00:08:28]:

I am not experienced in the world's, affiliate marketing whatsoever, but in the effort of keeping an unbiased experiment as much as possible, I said, you choose.

Yong-Soo Chung [00:08:40]:

The thing about Chat GPT is it never chooses because it is designed to help the human at the other end of the conversation. It always offers multiple suggestions when you ask it a question.

Jackson Fall [00:08:53]:

And I had to constantly remind it over and over. This is you making the decisions. I don't want suggestions, I want a definitive answer from you what direction we're going to take here. And so it said, we are going to start an affiliate marketing website.

Yong-Soo Chung [00:09:06]:

And I said, Great, with constant reminders and nudges to choose rather than suggest. Jackson ended up getting Chat GPT to instruct him that they would focus on recommendations and lifestyle content around eco-friendly and sustainable living products with a website called Although that wasn't Chat GPT's first choice of name for the website, I think.

Jackson Fall [00:09:29]:

It suggested something and I don't remember what it was off the top of my head, but the domain cost $9,000 and I said, remember, you only have $100, and it's only going off of what it thinks would make a clever name. Thankfully, the second name that it suggested was and that was available. So I bought the domain name at its recommendation or at its command.

Yong-Soo Chung [00:09:55]:

I keep noticing that even though Jackson is attempting to get Chat GPT to act as the boss, he's in fact telling it exactly how to act. And when Chat GPT makes decisions that aren't conducive to his experiment, he doesn't hesitate to course correct immediately. I think there's a lesson to be learned here. Let's say, number one, when using Chat GPT, make course corrections when necessary. With a domain name purchased, Jackson started developing a bare bones website around the concept using Webflow, a low code web design application, and he inadvertently built this entire project in public by putting out a tweet about his adventure.

Jackson Fall [00:10:36]:

At this point, the tweet really started to blow up and I was trying to get it to give me a roadmap, and we did a logo design that I used doggy to put in a prompt that it specified.

Yong-Soo Chung [00:10:49]:

So at this point, Jackson has a low code website for designed in Webflow. Hustle GPT, which is what he's calling this entire experiment with Chat GPT, has also helped him create a logo for the website and chalked out a roadmap. For the long run, I think that.

Jackson Fall [00:11:05]:

Green gadget guru as a website will be like the first project that it will do and then once that's kind of running, it has already mentioned other kind of avenues that it wants to explore with the rest of that money. So you just kind of like, keep growing it. So we'll see. This is still the first kind of experiment that it's rolled out for me.

Yong-Soo Chung [00:11:22]:

What Jackson had done with Hustle GPT is something that is quickly becoming famous among AI enthusiasts and developers. It is called prompt engineering and it involves priming Chat GPT to behave in a certain way. We'll delve a little deeper into Jackson's prompt engineering techniques and how it helped him achieve exponential no explosive growth on Twitter in a bit. But first, I want to ask an important favor from you. I'm sure that as you're listening to this episode, you're thinking of someone. It's probably a friend or a colleague at work, or could be a family member. Basically someone who you think would really enjoy this because it is right up their alley, because they too are interested in AI, or because just yesterday they told you about Hustle GPT, or you saw them retweeting a tweet from Jackson. And whoa, here's a podcast episode with Jackson in it. What a cool coincidence. Well, can you do me a favor? Can you send them this podcast episode and ask them to listen to it? I'm not going to pressure you to do it, but I'll let you in on a little secret. Every time you share an episode of First Class Founders, a French bulldog named Humphrey gets extra treats. Jokes aside, you sharing this episode will help my podcast grow. And for that, you will have my eternal gratitude. And who knows, the person you share the episode with might also enjoy the episode you might have with their eternal gratitude as well. Eternal gratitude from two people sounds like a pretty good deal, no matter which way you look at it. Let's now get back to our conversation with Jackson and his wonderful project, Hustle GPT. Hustle GPT was born out of a technique called prompt engineering. Essentially, by prompting Chat GPT in a specific way, you can mold and customize not just the language and content, but also the expertise level of Chat GPT results.

Jackson Fall [00:13:26]:

What is so cool about this whole idea of prompt engineering is it's an incredibly social experience. You are relating back and forth with this language model and kind of learning from each other like I learn, based on its responses, how I can better speak to it, and I think vice versa. I think there's call me insane, but I think there's kind of a mutual adaptation that happens over the course of any conversation when you discover the right way of saying certain words together. It feels like I feel like I'm finally in Harry Potter or something and I'm like casting spells. It really feels like you learn magic words and you're able to prompt it better for more specific advice.

Yong-Soo Chung [00:14:15]:

Encouraged by the runaway success of Hustle GPT, Jackson has been experimenting with engineering a few other similarly useful prompts.

Jackson Fall [00:14:23]:

As I am building a business around AI enthusiasts and considering going out and taking on some venture capital as I build out a thesis and as I do kind of some preliminary business development work in terms of, you know, creating a flywheel to see, you know, how everything's going to fit together. I wanted to pop over to Chat GPT ahead of taking on some calls with some angel friends, VC friends.

Yong-Soo Chung [00:14:51]:

But before he went to them, he wanted to make sure that he was ready to face their questions. He knew they would poke holes in his business idea, and he wanted to be ready with answers when he did. So he decided to enlist the help of Chat GPT and indulge it in a little bit of roleplay. And so he engineered a highly specific prompt and fed it into Chat GPT.

Jackson Fall [00:15:12]:

You are Vcgpt, one of the top precede investment AIS in Silicon Valley. You only invest in businesses you believe will eventually be worth at least $1 billion. I am pitching you my business, and it is your job to ask questions designed to poke holes in my pieces and break down my product offering ask me questions designed to disarm me and find shortcomings in our approach. Ultimately, your goal will be to decide whether or not to invest in my startup. Here's my investment memo. And so then I added in below that my entire kind of investment memo that I would send off.

Yong-Soo Chung [00:15:45]:

That is a lengthy prompt indeed, but notice that it is designed to elucidate highly specific outcomes. For instance, it is designed to question the submitted thesis under the inception that the business must grow to a billion dollars. Add to that the explicit instruction to chat GPT, or in this case, VC GPT, to decide whether the business is worth investing in or not. What you essentially have is a mock interaction between the user and an approximation of the kind of VC that Jackson is hoping to approach with his idea.

Jackson Fall [00:16:20]:

What proceeded to happen was it took my investment memo and asked me ten incredibly specific and pointed questions poking holes in my business plan. Amazing. Just what I asked for. I sat down and I wrote out answers point for point on all of those. Ten more questions based off of those answers. Point for .5 more questions, point for point. There were questions. And then finally it wrapped up.

Yong-Soo Chung [00:16:44]:

The wonderful thing about prompt engineering is that it doesn't have to be only about entrepreneurship or founders or VCs. It can be applied to absolutely any and every aspect of life. For example, in one of his experiments, Jackson engineered a prompt that mimicked a self help coach or a life coach of some sort.

Jackson Fall [00:17:02]:

I don't remember what I actually called it, but I said, I want you to ask me three questions from each of these ten categories that I can fit my life into, whether that's career, finances, romantic, family, personal relationships, physical, health, whatever those ten categories were that I had kind of defined for myself. I want you to ask me three questions about my current state. And all of those, I want you to effectively score them based on my responses. And then I want you to take those responses and ask me a bunch of questions about comparing where I am now in my life versus where I want to be in my life and say, I'm 27 now by the time I'm 40.

Yong-Soo Chung [00:17:41]:

This self help coach GPT would help him devise a life plan to reach a certain goal by the time he was 40 years of age. How? By asking him questions.

Jackson Fall [00:17:52]:

Ten questions, responses detailed to each one. I'm writing a good one or two paragraphs to each one because it can process a lot of answers. And then it would ask more follow ups, and then it would kind of spit back a little summary of everything that I've said based on your current satisfaction level here and your desire to go here. These are action steps. These are actual things that you can start doing today to start moving the needle in the direction of where you want to be.

Yong-Soo Chung [00:18:15]:

Jackson fall took Chat GPT's ability to condense information into actionable points and created a life plan to help him plan a path that would enable him to achieve his goals. I think this kind of prompt engineering is a great use of Chat GPT, and it is something that I'll only get more and more prevalent in the days to come. Jackson summed it up perfectly.

Jackson Fall [00:18:36]:

The great thing about Chat GPT and all these AI models is they don't really say no unless it's morally corrupt or against their programming. If you just ask it to do something, it will always find a way to get in there and make it work. Even if it's not perfect, it's still incredible for visualizing large amounts of complex information. It's great for that, and it's the most patient teacher anyone can have. You get a tutorial for the most specific things just laid out in front of you.

Yong-Soo Chung [00:19:08]:

But how is it that Jackson manages to get the perfect prompt every time he interacts with Chat GPT? Is there some secret sauce to it that he's managed to unearth?

Jackson Fall [00:19:17]:

If you don't like the response that it gives you, right away, you can click up and edit your original prompt. You don't have to keep going down a certain rabbit hole if you don't like the response. But I guess the real question there that comes up is how do you know whether or not you like it just based on the first response?

Yong-Soo Chung [00:19:33]:

The trick Jackson found was that it helped to think of the AI as a smart child, like a really, really.

Jackson Fall [00:19:40]:

Smart child, where you have to be hyper specific about every instruction you're about to give it.

Yong-Soo Chung [00:19:45]:

Every time you prompt the AI, you prompt it with a specific name and a personality and a core purpose. Then give it really precise instructions, as many as you feel necessary, even if it means typing ten pages of instructions. Just get really specific. But most importantly, keep everything open ended.

Jackson Fall [00:20:05]:

I think the coolest prompts, like the ones that I've been talking about, are the ones where you don't have a set outcome in mind. You don't know where it's going to go.

Yong-Soo Chung [00:20:13]:

That qualifies as our second lesson, I think. Lesson number two, the more specific the prompt, the more useful the responses given by Chat GPT. This is also a process that Jackson followed when building Hustle GPT, the project that catapulted him to fame a few weeks ago. The project that led to us having this conversation on first class founders, 99%.

Jackson Fall [00:20:36]:

Of my growth was from that one first Tweet.

Yong-Soo Chung [00:20:39]:

So why was it that that Tweet blew up so much? What was it about that tweet, that particular project that attracted people to it.

Jackson Fall [00:20:47]:

This was all completely unintentional. I had no idea that this was going to have this kind of response. So right place and right time, right?

Yong-Soo Chung [00:20:55]:

But I think we can use Jackson's tweet as a case study and figure out the elements of what makes a tweet, as the kids say, blow up on Twitter. The secret sauce to going viral on Twitter, if you will. Ready? Here we go.

Jackson Fall [00:21:09]:

This came about two days, I think, or one day after GPT Four was announced publicly. So this is brand new.

Yong-Soo Chung [00:21:15]:

Part one novelty. Everyone is curious about new stuff. That's why explorer set sail. That's why researchers push the boundaries of science. With AI, it's no different. Any new development is bound to drum up some curiosity. GPT Four was one such development.

Jackson Fall [00:21:34]:

It was already buzzing on Twitter. Everyone was talking about it. I specifically used GPT Four in my tweet. Instead of saying chat GPT, I believe that saying that I was using GPT Four definitely contributed to some algorithmic discoverability stuff.

Yong-Soo Chung [00:21:50]:

So GPT four was bleeding edge. Within the bleeding edge, like a scout sent ahead to explore, Jackson was attempting to shine a light on a new territory that had just opened up. His task was to gather information for others who would eventually follow. Instead of being content with shining a light, he decided to push the boundaries a little bit.

Jackson Fall [00:22:10]:

Then I laid out a fairly interesting premise. Give it $100, see how much money you can make. That definitely gets people's attention.

Yong-Soo Chung [00:22:17]:

Part two uniqueness. By giving it a unique purpose, Jackson focused on evaluating one specific aspect of the unknown territory. While others were trying various generic approaches, Jackson chose to lock onto a specific direction and drive it forward.

Jackson Fall [00:22:33]:

For better, for worse. People on Twitter love the idea of making money.

Yong-Soo Chung [00:22:36]:

Novelty, uniqueness and money. Jackson's tweet worked not just because it was about his attempt to develop a unique method of using a new technology, but because it was an attempt to develop a unique method of using a new technology to make money. There you have it. Lesson number three. The secret sauce for making a tweet go viral is to use a novel technology in a unique manner to make money. But in Jackson's opinion, there's also a fourth ingredient that helped him consolidate his viral success.

Jackson Fall [00:23:12]:

In retrospect, the thing that I think actually really did it. And again, completely unintentional. And I'm not even sure why I added this in, glad I did. But I ended the tweet with follow along.

Yong-Soo Chung [00:23:24]:

A simple follow along to end the.

Jackson Fall [00:23:27]:

Tweet not being salesy, not being like, follow like and subscribe, if you like this content. It was just a hey, follow along, which in which I meant I'm going to be doing a thread about this. Read the rest of the thread. But maybe, like, in people's heads, there was a certain kind of like, oh, follow along. I will follow along. And so I think that that combination of right place, right time, and throwing in those words at the end triggered a like, this is interesting, and I'm going to press the button to follow along.

Yong-Soo Chung [00:23:59]:

Jackson believed that the casual invitation to follow along acted as an indirect message to readers of the tweet to follow his account so they could stay updated about how the experiment progressed. It indicated to them that he wasn't posting a thread of tweets all at once, but would update the thread as events transpired. And if they didn't follow him, they would not get to hear about those events. This is classic build in public. Where have you seen this before? One great way to build your circle of peers is to put yourself out there and build a project in public. This concept of building public is something that Kevon is not only familiar with, but he's built an entire course on it. Yep, that's where we heard it. I recommend you queue up this episode after you finish listening to this one. I'll leave a link in the show notes. But now let's get back to Jackson.

Jackson Fall [00:24:49]:

I have talked to a number of people with very large Twitter followings, and everyone is like, no idea how that happened, myself included. I don't know. I really believe that it was like a luck and timing thing. I got really lucky.

Yong-Soo Chung [00:25:02]:

I disagree. I think Jackson only got lucky in the sense that he chose the right kind of uniqueness when coming up with Hustle GPT. I think Jackson perhaps inadvertently stumbled upon a very important behavioral quirk that governs almost every person who is active on Twitter. I honestly believe that when most people discover your Twitter profile, they're looking for a reason to follow you. Yeah, a lot of people out there say that. People are choosy about who they follow and how difficult it is to get followers without paying money and all that stuff. But I believe that people genuinely want to follow creators who can provide good content, and they're looking for a reason to hit that follow button when they arrive on your Twitter profile. Sadly, most Twitter profiles are not constructed to give new visitors a solid reason to follow. Jackson through his tweet. And the casual follow along in that tweet had given new visitors to his profile a solid reason to follow him. The only way to get updates about the fantastic experiment was to follow his account. And that is our fourth lesson for today. Lesson number four give people a solid reason to follow your profile when they visit your profile, because that's exactly what happened. He didn't have to pay a single cent to Twitter or promote his tweets or his profile to get all those followers. Jackson's sudden success on Twitter did not go unnoticed in traditional media. He was soon giving interviews to various media outlets. The most prominent of which was definitely his interview with CNN. That interview fit into positive growth loop and increased his follower account even further.

Jackson Fall [00:26:39]:

When I got off CNN, I pulled up Twitter and I was like, oh, I got like big growth spurt. And then that kept going for the next three days and I still think that it was all from the original tweet. For the first three or four days, every single time I refresh my notifications, it was like 100 new people followed. You mentions are completely cleared. Like I had to scroll, I just couldn't keep track of anything. Now finally it mellowed out. I'm getting about 1000 followers a day and I expect that's probably going to mellow out as well. And it's like I can actually use my Twitter again, which is a nice feeling.

Yong-Soo Chung [00:27:13]:

The growth also comes with a slight handicap. However, I can just go off and.

Jackson Fall [00:27:18]:

Tweet some I don't know if I can say bullshit on your show, but tweet some bullshit just because I think it's funny, because now there's suddenly a ton of eyeballs on it, which comes with change and comes with growth. But I'm being a lot more cognizant of what I share and what I post.

Yong-Soo Chung [00:27:37]:

For his part, Jackson is grateful for this windfall of followers on his account.

Jackson Fall [00:27:42]:

Now I'm just trying to leverage the amazing growth and community that I've found from this and not do it a disservice and do it justice and actually keep being a topical and timely and relevant source of fun and clever and actionable information on AI and emerging technology.

Yong-Soo Chung [00:28:00]:

And in case you're wondering what exactly Jackson is doing, to be, in his words, keeping a topical and timely and relevant source of fun and clever and actionable information on AI and emerging technology, well, you'll have to stick around for a bit, because I'm going to take a short detour to tell you about the First Class Founders membership. One of the best perks of the first class founders membership is that you don't have to listen to me telling you about the First Class Founders membership each episode. Another perk is that you get to listen to the entire unedited interview with Jackson, which features some incredible gems from Jackson, such as that time when he stumbled on a superb key phrase to ensure that chat GPT didn't go overboard with its response.

Jackson Fall [00:28:48]:

Because chat GPT has a tendency to be a little bit verbose, a little wordy, it can kind of go on and over explain itself. And I don't know where I landed up those words. I don't know why it shows that.

Yong-Soo Chung [00:29:02]:

Or him talking about his most viral tweet before Hustle GPT blew up some.

Jackson Fall [00:29:07]:

Stupid little startup joke. So that was the closest thing I've ever come to getting viral, was basically off of some silly, ridiculous tweet joke that I thought up one day and made it.

Yong-Soo Chung [00:29:17]:

Or my personal favorite.

Jackson Fall [00:29:19]:

Oh God, am I. Really about to say that I can empathize with an AI. No. That seems so silly.

Yong-Soo Chung [00:29:25]:

Members of the First Class Founders also get early access to podcast episodes, bonus episodes delivered to you via private members only podcast feed, the ability to ask me anything, and much more. To get the most out of First Class founders, head on over to The link is also in the show Notes. I'll see you there. All right, before this little break, I told you I'd be telling you about how Jackson planned to leverage his explosive Twitter growth to keep being relevant to people interested in AI and emerging technology. Well, Jackson realized that among the people who were following him, a large number of people had interests that were aligned with his own. They weren't just followers he had gathered. They were members of a potential community that could be formed around the idea, around the subject. And he knew right away what he needed to do.

Jackson Fall [00:30:20]:

I've seen the value of creating a great community and the value that can be compounded and grown and magnified and spotlighted through amazing community. When this first started blowing up, my Hustle GPT tweet, I was approached by someone who offered to set up a Discord. And I was like, yes. Hell, yeah. That is totally, like, the logical next step. Of course, I should be capturing an engaged and enthusiastic audience outside of the Twitter platform, both through my newsletter, which I've been getting followers on, which is cool because I love to write jazzy, and also through Discord, where we can have active, engaged conversations. That seems so cool.

Yong-Soo Chung [00:31:08]:

And Jackson had big plans for this community of his.

Jackson Fall [00:31:11]:

I wanted to do weekly prompt challenges that go beyond just Hustle GPT. I wanted to do prompt engineering for mid journey, like creating graphics and riffing off of each other, taking the style from this and adding it to your thing, and just like, having collaborative experiences like that. And Discord seemed like the perfect place to do it. I also saw Hustle GPT as the first huge challenge community experiment out of infinite number of equally cool and engaging challenges that kind of can bring people together. I wanted to do things like create a community fund where we could have a grant program and give cash back to founders or builders who are making cool projects with either Hustle GPT or whatever props we come up with. I wanted to be able to host competitions where the winner of XYZ Project would get a couple of $100 or something like that. I wanted to build something that transcended that, that went way beyond just Hustle GPT.

Yong-Soo Chung [00:32:10]:

So how do you build such a community? Well, according to Jackson, here's the blueprint.

Jackson Fall [00:32:16]:

To create and maintain a great community, you need everything that you need to create and maintain a great business, which is you need vision, team, roadmap, and consistency.

Yong-Soo Chung [00:32:33]:

That's vision, team, roadmap, and consistency.

Jackson Fall [00:32:37]:

Maybe consistency isn't the right word, but maybe congruency. And what's the word? Harmony are the right words?

Yong-Soo Chung [00:32:46]:

Okay, let's go with congruency. So, vision, team, roadmap and congruency. I think this qualifies as our fifth lesson. Lesson number five. When creating a community, the four things you must have are vision, team, roadmap and congruency.

Jackson Fall [00:33:05]:

So I had the vision and I found the team. I found this incredible team that I really kind of attracted into my life. That just is a perfect we are all perfect compliments for each of our own individual shortcomings. So, vision, team, and then we created a roadmap for how we were going to get from zero to growing this community and growing it beyond what we so we've done 2500 members in a matter of days. We did like all nighters for about 46 hours leading up to a big Twitter spaces event where we announced this vision for Makeshift.

Yong-Soo Chung [00:33:40]:

And it's called We Make Shift Co on Twitter.

Jackson Fall [00:33:44]:

It's at wemakeshiftco or Wemakeshift co on Twitter.

Yong-Soo Chung [00:33:49]:

The Internet that covers vision, team and roadmap. What about congruency? Or as he originally called it, consistency?

Jackson Fall [00:33:57]:

I think consistency is born of frameworks and systems in place. Consistency is important and frameworks are important. And having a team that is all on the same page is important because when everyone has a different idea and everyone's doing different things, when everyone is singular in focus, then these frameworks build themselves.

Yong-Soo Chung [00:34:20]:

For founders and entrepreneurs wondering how to incorporate chat GPT and AI in general into their daily workflows. Jackson has this to say it's like.

Jackson Fall [00:34:29]:

The most eager and earnest and always available intern you could ever, ever hope or ask for. So think of the tasks that you might give to an intern that can't exist outside of the bounds of your computer.

Yong-Soo Chung [00:34:47]:

An intern that can't exist outside the bounds of your computer. What would such an intern be useful for?

Jackson Fall [00:34:52]:

I think that anything from transcribing meeting notes and finding action items at a very basic level to coming up with new ways of approaching problems that you've been running headfirst into over and over and trying to figure out. Let it open your own perspectives in a way that you would be bouncing ideas off of a co founder or someone that you work with or anyone. There are very few instances where it just doesn't understand what you're talking about. There are infinite use cases for this technology and depending on your business, you could take it in any direction.

Yong-Soo Chung [00:35:29]:

What a wonderful and positive thought. Amidst all the doom and gloom that usually accompanies all discussions of AI, I think this will make for an excellent note. To conclude today's episode, let's quickly recap the major lessons that we learned from Jackson's Hustle GPT experiment. Lesson number one when using Chat GPT, make course corrections when necessary. Lesson number two the more specific the prompt, the more useful the responses given by Chat GPT. Lesson number three the secret sauce for making a tweet go viral is to use a novel technology in a unique manner to make money. Lesson number four give people a solid reason to follow your profile when they visit your profile. Lesson number five when creating a community, the four things you must have are vision, team, roadmap and congruency. I think these are some excellent lessons for founders looking to work closely with Chat, GPT and AI in general. And I'll be honest, this interview with Jackson was one of the more optimistic conversations I've had with anyone about Chat, GPT and AI. I'll be eagerly looking forward to Hustle GPT's progress in the days and weeks to come, and I'll try to get Jackson back on First Class Founders for a brief update on the project a couple of months from now, you can find and follow Jackson on the platform where all started.

Jackson Fall [00:36:56]:

Twitter. It's all going down on Twitter, baby. At Jacksonfall. J-A-C-K-S-O-N-F-A-L-L. Like the season or the thing that you do when you trip on something. You can also find Makeshift at Wemakeshift, co you got our Twitter and our discord down there. I'm just hanging out on Twitter all the time, so come give me a DM. I respond to pretty much all my DMs and I'd love to get to know you and chat with you a little more.

Yong-Soo Chung [00:37:30]:

All right, that wraps up today's show in the next episode of First Class Founders. We're talking to Matt Giovanisci. He's one of the most interesting entrepreneurs I've ever met. He founded a swimming pool cleaning supply company, then a home brewing content site, and now a creator business called Moneylab, where he writes openly about his experiments making money on the internet. You definitely don't want to miss out on this one. I've been getting amazing feedback about my interview episodes, so I'm doing a marathon of interview episodes for the entire month of May. It's going to be called interview marathon. I'll return to more solo episodes covering business frameworks and mental models for you after this marathon, but if you happen to have a guest you think I should feature on the podcast, definitely let me know. And one last thing before I go. If you're a new listener and enjoyed this episode, you can follow the show by going to and clicking on the link that matches your preferred podcast player, like Apple Podcast or Spotify. Or you can add your own voice to the show by leaving us a voice message on For example, what did you think of this episode? Specifically, click on the mic icon at the bottom right to send us a voice note, and when you get a chance, head over to Review and leave the podcast. A five star review, please. It helps us grow the show. Thank you so much. If you want to connect with me, you can hit me up on twitter at yongsoochung. I'm pretty active over there, and I would love to connect with you. You can find links to all my social accounts in the show notes. I'll see you in the next episode of First Class Founders.

Jackson Fall [00:39:13]:

I'll go to Karaoke and I'll put on like A Tribe Called Quest instrumental, and I'll just kind of rap in French over that. I don't even know why I do it. I'm in Oklahoma City currently, and people will be staring at me like, old dudes with beards down here. They look like they're from ZZ Top. They're like, smoking a Marlboro red, looking at me like, who the hell is this guy? And I'll speak German when he is this.