Threads vs. Twitter: Why Meta's Latest Launch is Making Waves in the Social Media World

Yong-Soo Chung [00:00:00]

If I say 'Threads' and the first thought in your head is about anything other than the twitter-competitor that launched in early July, then you are either: (a) living under a rock or (b) seriously behind in your social media game.

If it is (a) then there honestly isn't much I can do to help you but if it is (b) then, buckle up, because today is the day I bring you up to speed with this new platform in the social-media space that is eating Elon's lunch. And dinner. And breakfast, too.

Oh, and there may or may not be details about a possible cage match between Elon Musk and Mark Zuckerberg in today's episode...

Yong-Soo Chung [00:00:39]

Hi, my name is Yong-Soo Chung and I am a first-generation Korean-American entrepreneur living the American dream. I started Urban EDC to cater to enthusiasts of everyday carry gear. I also own two other successful ventures: GrowthJet, a climate-neutral certified third-party logistics company for emerging e-commerce brands, and SpottedByHumphrey, an online boutique curating dog goods for good dogs. Through these three ventures, my business has generated over $20 million dollars in 8 years and I'm here to tell you how YOU can do the same!

Yong-Soo Chung [00:01:15]

On today's episode of First Class Founders, I am sharing with you my thoughts and observations about Threads, the new social platform launched by Mark Zuckerberg and Meta, a few weeks ago in early July.

Threads is a Twitter-like platform, designed for friendly conversations. The overall vibe of Threads is intimate, personal, and casual. While you can still upload photos and videos on Threads, Threads is mainly a text-based platform. Over the course of this episode, I hope to outline a few crucial aspects of Threads, list the similarities and differences with other platforms, explain how *I* plan to leverage this new platform
and, additionally, share some of my guesses and predictions on the future of Meta and Threads.

Premium members of First Class Founders will also be treated to an exclusive segment in which I outline my Threads strategy step-by-step, in great detail. I will also be providing specific exercises to elevate your Threads experience and make your Threads journey a smooth ride! To become a premium member of First Class Founders, go to firstclassfounders.com/join - look for a link in the show notes!

So, jet-setters, get ready for take-off!

Let’s get down to business!

Yong-Soo Chung [00:02:35]

Threads were teased to the public on the 3rd of July and launched without any of the usual invite-only shenanigans to the public on the 6th of July. Within two hours, threads had seen 10,000,000 users sign up, and within the span of a week, That number has shut up to a 100,000,000. To give you a sense of how insane that is, Twitter currently has 240,000,000 monetizeable active users as of last July. And Meta has already achieved half of that number in less than a month. Granted, some users might have just signed up on Threads just to check it out since it's brand new. Maybe the actual active user count might be a smaller percentage of the total number that signed up, but There's no denying the fact that Threads is definitely a serious competitor to Elon Musk's Twitter.

Yong-Soo Chung [00:03:22]

But how did Threads grow so quickly? And what does it mean for Twitter, especially creators who rely on Twitter? Is there a way to move your audience or do we need to grow an entirely new audience? I've been wondering about these questions myself, and I figured the best way to deal with them was to make this episode and share my thoughts and observations about them, one by one.

Yong-Soo Chung [00:03:43]

Let's start with the biggest question of them all. How the heck do the Threads get so big so quickly?

Well, Elon hasn't been doing himself any favors with its recent string of decisions, some of which can only be described as whimsical. I mean, allowing access to only four hundred tweets a day, Come on. That's how many tweets I scroll through in an hour. But honestly, I think the recent decision to put public tweets behind a login wall is what proved to be the final straw for most people.

And when that happened, Meta was ready to strike.

In fact, I spoke to an engineer who works at Meta about this. I can confirm the Threads wasn't supposed to be released for another full month, But when Elon Shenanigans caused an uproar among Twitter users, Adam Mosseri, the head of Instagram, and Mark Zuckerberg teamed up and decided it was the perfect time to strike.

Yong-Soo Chung [00:04:37]

Personally, I think they probably dusted off their copy of Sun Tzu’s Art of War and opened it to the page where it says, “In the midst of chaos, there is also opportunity.” Then, they turned to the page that said, “He who is prudent and lies in wait for an enemy who is not, will be victorious.” And after that, they turned to the page that said, “Attack is the secret of defense; defense is the planning of an attack.”

You get the picture, don’t you?

Yong-Soo Chung [00:05:04]

On July 3rd, after the news about Musk's Twitter, quietly shutting down access for non-logged-in users had spread like wildfire, Meta announced that they had been working on a product called Threads, which will be released to the public on July 6th. And everything pointed to Threads being a Twitter-like platform. You found that your favorite cafe was no longer serving the same quality of food and around the same time, a competitor announced that they were gonna launch right across the street. What would you do? That's exactly what people did on July 6th.

Yong-Soo Chung [00:05:38]

The transition from Instagram to Twitter wasn't very difficult either. People and communities on Instagram would occasionally screenshot tweets and have discussions in the comments. That meant the behavior was already there. Threads just gave users an easy way to make the behavior explicitly possible. The only hitch was you had to have an Instagram account to sign up for Threads. And the way the sign-up flow was designed, there was a way to automatically import your Instagram audience follows into Threads.

Yong-Soo Chung [00:06:10]

This basically means two things:

One, if you already had an Instagram account, you weren't starting your Threads account from 0. Because, your followers on Instagram would be given the option of importing their follows, there was a likelihood that they would continue following you. Add to that, Instagram automatically made shadow Threads profiles for almost all Instagram follows, so that counts too.

But, as we will see later, not having a huge following in these early days of Threads doesn't matter. Through trial and error and by carefully observing other creators on Threads, I have figured out how you can leverage the various growth opportunities available on this brand new platform.

And two, the audience on Threads is largely an Instagram audience, with some crossover with Twitter. That means, a lot of the attributes of this audience are different from the Twitter audience.

For one, the Instagram audience is largely 'chill' - as in, they are way less intense when compared to Twitter. For example, posting something on Twitter always felt like a test of something. Posting to Threads, I have found, is like putting a note in a bottle and letting it adrift in to the sea. Except, the note and the bottle are found and read by many, many people who write back superb words of encouragement.

Yong-Soo Chung [00:07:26]

Actually, now that I think about it, Threads currently feels like a very early version of Twitter, where everyone was posting raw unfiltered thoughts into a seemingly endless void. And occasionally, the void answered back, and it was a pleasant surprise. In fact, when I asked people to share their experience with threats, most of them replies it was the same thing. It feels like a positive space. Everybody is so encouraging. There's a sense of what I can only describe as oneness on threads that I didn't really find on Twitter. While that sounds very encouraging and wholesome, Here's the harsh truth. It means that niches and communities have not formed on threads yet. Yes. You can find specific audiences can find people interested in specific things, but most of the conversations on threads are currently casual, almost like one giant community.

Yong-Soo Chung [00:08:19]

Contrast this with Twitter where you know you'll find a fragmented, almost tribalistic audience fiercely dedicated to a niche topic. or even LinkedIn, which is the go-to for people aiming to serve consumers and audiences in a career-oriented niche.

Yong-Soo Chung [00:08:43]

Let's make this the first takeaway for today's episode.

TAKEAWAY NUMBER ONE: Threads has a more relaxed audience compared to Twitter, Almost like one giant community versus the tribalistic divided community on Twitter.

I have a theory in why these two audiences are so different.

See, Instagram users are used to the notion of commenting on pictures. Twitter users on the other hand are used to replying to tweets. Both forms of response add to the primary content, yes. But, semantically, a comment might be seen as less serious than reply, you know? The difference is very subtle but important from a psychological point of view.

Yong-Soo Chung [00:09:13]

Essentially, each tweet can be seen as a post in its own right but the same cannot be said of each Instagram comment. That is probably why most comments on threats seem to often replicate the emotion expressed in the first reply. And because of the novelty of the platform, that emotion happens to be positive and wholesome. Make sense?

Oh. Coming up in a bit, I'll dissect the threats platform in a bit more detail and point out some ways to build your audience from scratch. And later in the episode, I'll also be sharing a few growth strategies that I have discovered in this period.

Yong-Soo Chung [00:05:41]

But first, let me quickly take this opportunity to tell you about the sponsor for this episode - Swell AI.

Quick question. Have you checked out Swell AI yet? You know how I'm always looking for ways to streamline my podcast production process? Yeah. So I recently began using Swell AI.

Let me tell you, it's like having a mind reader as an assistant. I use it to write show notes, pull the best parts of the episode into an organized summary, optimize the episode titles for high engagement and transcribed the whole entire episode. And the best part, all of this gets done instantly using the power of AI.

Can you imagine the amount of time I save? Go on. Give Suel AI try. I'll leave a link in the show notes.

Yong-Soo Chung [00:10:51]

And now, let's get back to our discussion about Threads, the Twitter-competitor launched by Zuckerberg's Meta in early-July.

Yong-Soo Chung [00:11:03]

There are two main things about Threads that, I feel, were instantly attractive. One was the SIMPLICITY of the platform and the other was the CULTURE.

I have already touched upon both of these briefly a few minutes ago, but, in this segment, we will actually dive a little deeper into this by dissecting the Threads platform, keeping these two perspectives in mind.

Yong-Soo Chung [00:11:26]

First up, simplicity.

When you first log in to Threads, after you accept the terms and conditions, import your follows, and all of that, you are greeted by your home timeline, which is already populated for you.

The interface is pretty clean and familiar. There are text posts, reposts, and likes in your timelines - nothing out of the ordinary so far...

...which in my opinion is one of the smartest things the Threads team has done.

They didn't fix something that wasn't broken.

Yong-Soo Chung [00:11:52]

We have heard the idiom thousands of times, "If it ain't broke don't fix it." The twitter feed was a proven thing. Twitter knew it worked. Meta knew it worked. So, they simply recreated something similar, at least in terms of look and feel. Sure, the algorithms that create the timelines are proprietary and different but the overall interface - posts, reposts, and likes - is immediately familiar.

Contrast this to some of the other social media platforms that tried to challenge the status quo, a while back. Clubhouse, BeReal - all of them required their users to 'learn' an entirely new paradigm of conversation.

You want to build a following on ClubHouse? Great, you have to first understand what rooms are, and how to moderate, and when to open the mic, and who to let in, and so many other things... What, you want to create a unique competitor to Instagram? Sure! What? Make users take a 'real' pic? Why? Oh, so they can capture 'candid' moments? But that sounds like so much pressure. Not to mention, so much work! And what if I don't want to share that particular moment?

You see what I mean?

Yong-Soo Chung [00:13:02]

Innovation is good but nothing - and I mean NOTHING - can beat first principles. Innovation goes a lot further when it caps existing brilliance rather than when it attempts to be the foundation for something new.

Twitter was an innovation in the existing space that blogs occupied. Instagram was an innovation in that it combined the idea of twitter but with images. None of them reinvented the wheel - they simply updated the format to include other types of media.

Threads didn't even do that - they simply copied the wheel. Sure, they might innovate eventually but, at this moment, they didn't NEED to - you get what I'm saying?

In fact, I am pretty sure they WILL innovate and add new features eventually. I mean, we are talking about Facebook and Meta here. They are the MASTERS of engagement. They practically invented all the known methods to induce dopamine-seeking behavior among humans. They have an army of graduates, doctorates, and research scientists all working on all kinds of features that will make Threads extra-sticky - you can quote me on that!

Yong-Soo Chung [00:14:05]

Anyway, the point being, thsimplicity of Threads helped not only attract people from Twitter but also eased them on to the new platform. And the fact that was incredibly similar in look and feel to Twitter was especially a genius move, in my opinion.

TAKEAWAY NUMBER TWO: Threads is simple to use for anyone who has previously used Twitter. Or Facebook. Or Instagram. In other words, Threads is simple to use for almost everyone.

Second, the culture.

Again, I spoke a bit about this a few minutes ago but let me expand on this some more.

Every social platform develops a culture over a period of time. This has been true since the days of MySpace and LiveJournal. MySpace had a very high-school hallway kinda vibe. LiveJournal had a distinct community discussion board vibe.

Yong-Soo Chung [00:14:52]

Twitter has always had an open-pub-in-a-town-square kind of a vibe - people would roam around collecting and sharing short bits of news, information, gossip - whatever they liked, and then go on their way. Some people were known to talk about only specific things and there were others who hung around only to listen.

But this wasn't always Twitter's vibe. In the early days, twitter was a place to share interesting news and information, which is why journalists were among the very first users on the platform. Over time, as media incorporated more 'social' elements, the vibe slowly transformed into what we see today.

Instagram, on the other hand, always had a creative and aspirational vibe. Perhaps, because the visual element is a central aspect of the platform. Also, the initial days of Instagram saw a lot of casual/personal content - family, food, travel, and fashion. Thus, the vibe has always been casual but aspirational.

Yong-Soo Chung [00:15:52]

In recent years, the platform's audience has steadily grown, to the extent where influencers now count as a serious marketing category. As a result, more and more creators have begun providing content in all kinds of different genres - ranging from casual to highly niche. The addition of competition-inspired features such as Stories and Reels has also helped grow the audience base further.

However, the overall culture of the platform has still remained largely the same - creative, aspirational, supported hugely by the visual element.

And, it seems, that culture has also transferred to Threads.

Yong-Soo Chung [00:16:30]

I posted on threads asking my followers to share what their experience with Threads has been so far. And all the answers I got were incredibly wholesome and positive! For example, this response by djhypertwitch, "I like the positivity and it feels like a space where people can be themselves and do what they do and not get attacked or ridiculed for it." And this one by ssharonmorais, "It's been delightful..a lot of insights and lot of positive thoughts around."

See what I mean?

Even in my own timeline, I have noticed people sharing positive thoughts and aspirational ideas. But even those are not worded as aggressively as they would on, say, Twitter or LinkedIn.

The very same people who I would see posting incessantly about their 'wins' on Twitter are here on Threads posting about inspirational mindset stuff. It is a refreshing change from Twitter and Linkedin but also somewhat disconcerting because it is so unexpected!

Yong-Soo Chung [00:17:24]

I guess what I'm trying to say is that Threads definitely has a more chilled vibe than Twitter or LinkedIn and this vibe seems to have carried over from Instagram. Now that people from Twitter are beginning to populate this platform, it remains to be seen if they adopt the Instagram vibe or adapt the vibe itself to be more like Twitter.

Or, the platform itself would give birth to a wholly new vibe - a healthy mix of the focussed conversations of twitter but conducted in a more casual and relaxed manner that instagram is known for.

Yong-Soo Chung [00:17:58]

TAKEAWAY NUMBER THREE: The overall culture on Threads seems to be more chill, with the conversations being more casual and authentic as compared to Twitter, where the culture is more centered around self-positioning, authority-building, and bragging.

Whatever the eventual vibe of the platform, I can tell you one thing for sure, right here, right now. You won't go anywhere if you cross-post your content as-is from LinkedIn and Twitter. You will need to rewrite your content for Threads with reduced bragging, more authenticity and openness.

Yong-Soo Chung [00:18:30]

A quick side-note here, I am well-aware of the darker reputation of instagram. I know how comments can quickly devolve into brigaded attacks of all kinds - ranging from pure trolling to racism and sexism-filled hate-trains. But, it is no different from Twitter when you think about it.

I guess what I am trying to say is that idiots will be idiots regardless of the platform they are on. So, let's ignore that possibility and focus only on the good bits as creators and founders, yeah?
 
Awesome, glad we are on the same page!

Yong-Soo Chung [00:19:00]

Alright, coming up in a short while, I will share my strategies for growing First Class Founders on Threads in detail. I will share with you *exactly* how I plan to leverage Threads and my predictions for its future.

But first, I'd like to give you a quick glimpse into what the premium members of First Class Founders are listening to in the special ad-free version of the episode in the private members-only podcast feed!

Yong-Soo Chung [00:19:28]

In each episode of First Class Founders, I craft a special segment exclusively for the premium members of the First Class Founders community.

In today's episode I have shared, in great detail, all of the strategies I am using to build my presence on Threads. For instance, the premium segment contains four specific exercises that I have assigned myself to develop my Threads presence. These four exercises are based on the four components of MAPS - Mindset, Audience, Product, and Scaling. Essentially, these exercises outline the exact mindset I intend to develop for my Threads presence, the specific action I am taking to attract an audience on Threads, the one product-feature I plan to incorporate in all my Threads posts and, finally, the ONE rule I plan to never break on Threads.

Yong-Soo Chung [00:20:20]

Altogether, these exercises are aimed at helping me - or YOU - build a presence on Threads as if you were building a business.

Additionally, I also have an action plan with FIVE specific actions that you can perform to develop your following on Threads. These actions, once performed, will help you develop a strong community of friends and followers on Threads.

If this teaser has gotten you curious about my strategy, then you should join the First Class Founders community where you can listen to the entire segment in extensive detail in a special ad-free version of the podcast available exclusively to premium members of First Class Founders.

Additionally, the First Class Founders membership also comes with a ton of other perks. For instance, members of First Class Founders also get early access to podcast episodes, bonus episodes - including the entire raw, unedited interview - the ability to Ask Me Anything, and much more!

Head on over to firstclassfounders.com/join - I'll put the link in the show notes!

Yong-Soo Chung [00:21:17]

And now, let's get on with the final segment of this episode - my analysis of the current state of Threads and predictions on what its future is likely to be!

Yong-Soo Chung [00:21:21]

But first, I'd like to give you a quick glimpse into what the premium members of First Class Founders are listening to in the special ad-free version of the episode in the private members-only podcast feed!

Yong-Soo Chung [00:21:32]

Okay, we have spoken in quite a bit of detail about what I think of Threads and how I plan to leverage it for building First Class Founders. Let's now dive a little bit into what I think is in store for Threads in both the near and distant future.

First things first, you might have heard people saying stuff like, "If you weren't already big on instagram, then there's no use joining Threads now..."

Don't listen to them.

Sure, people with huge follower counts on Instagram may have benefited from it when activating their Threads account but that doesn't mean much if they don't know how to leverage that advantage. In fact, what it does give you is a clear audience and community to build your base from.

Yong-Soo Chung [00:22:10]

Imagine a creator in your niche is on Instagram and they already have a metric ton of followers. That means, every time they post on their Threads account, they are bringing together your ideal audience for you to dive into and contribute!

Instead of searching through the feed for conversations related to your niche, all you have to do is wait for this particular creator to post and jump into the comments with a valuable thought! Once the community regularly sees you posting valuable stuff in those comments, you will start to build credibility of your own and soon, amass a sizable following for yourself too!

Yong-Soo Chung [00:22:44]

TAKEAWAY NUMBER FOUR: If you find that other creators in your niche have large followings, think of it as an opportunity not a threat.

This, by the way, is exactly the strategy I am using to build my presence on Threads. And if that is giving you a strong sense of deja vu, it's because I basically parroted the same thing I said in the episode where I outlined my own MAPS framework.

Remember this:

EPISODE 41 - MAPS Framework
"Find an audience with the same interests as you, solve problems for them, and build your community, your tribe, as you go along."

The other thing I plan to do exclusively for Threads is to use it as a way to share short form ideas and thoughts. I'm not entirely sure what kind of an audience it will mature into and until I figure that out, I feel it would be wise to hedge my bets and keep things more general, less specifically tied to a business tactic. As it stands, a LOT of my mindset-related stuff seems to have done well for me so far on Threads.

Yong-Soo Chung [00:23:39]

I am betting that inspirational content will do well on Threads because I keep seeing people share a lot of inspiration and motivational content on my timeline. That said, I will also be experimenting with other genres and content-formats to see what works. I mean, this IS the perfect time to experiment and push a few boundaries. Remember episode 32 featuring Jackson Fall and his phenomenally viral experiment HustleGPT? Remember this lesson from that episode:

EPISODE 32 - Jackson Fall

"The secret sauce for making a tweet go viral is to use a NOVEL technology in a UNIQUE manner to make MONEY."

Yeah, if you ask me, we are at a similar point in the Threads timeline and I'd love to do something like Jackson did!

Yong-Soo Chung [00:24:18]

Another thing that I intend to do is use Threads to build my podcast and newsletter in public. And that means, I will share lessons learned growing my podcast and newsletter with a slight spin for the Threads community. For example, I asked my Threads followers what they thought of Threads to include into this particular episode. See what I did? I’m inviting the Threads community to listen and subscribe after listening to this podcast episode on… Threads! The ultimate goal, in this regard, is to drive traffic to my newsletter and my podcast without sounding like a pushy salesperson.

Because my experience with Instagram has already taught me that they do NOT like being "sold to". Instead, they prefer to be carefully nudged towards a product and cajoled into trying it out - so that's the overall tone I will be using on my Threads account as well - careful, cajoling nudges.

In any case, if you come across creators from your niche who are already well-established on Instagram and exploring Threads, I recommend looking for collaboration opportunities with them. I guarantee both of you will benefit from exposure to each other's followers. Perhaps, you might even find new and unique opportunities to cross-collaborate across platforms with this new group of creators?

Yong-Soo Chung [00:25:128]

TAKEAWAY NUMBER FIVE: Figure out what content strategy YOU want for your Threads account and start posting content accordingly.

If you'd like to stay up-to-date on how my experiments fare on Threads, you should follow me there @yongsoochung.

Personally, I'm taking Threads very seriously. Remember my conversation with Clint Murphy in episode 36 about gaining traction on LinkedIn vs Twitter?

Clint Murphy: “What I'm piecing together, and I'm really interested in your thoughts on this one, is on Twitter there's no inherent descriptor of credibility other than follower account. You have a bio, you have a banner, but they're not enough to really tell your story on LinkedIn. If you go to my profile, you can see where I went to school. You can see people who have recommended me or referred me. You can see my resume, you know where I've worked, you know how long I've worked there, you know my titles at those companies. So when I talk about finance on Twitter, people are like, well, who's this bozo? When I'm starting, when I talk about finance on LinkedIn, even if I'm a small account, people flip to the profile and they say, oh, he worked at KPMG for a decade. Big Four Accounting Firm. He's been a CFO for eight years. He's been in finance for 23 years. Maybe this guy knows what he's talking about. He has a degree in accounting. He has a master's degree in accounting. He's a CPA. Huh. He probably knows what he's talking about. So you - have that built in credibility that you don't get on Twitter.”

Yong-Soo: “I think you're right on there. Um, and I think LinkedIn is a little more you have a very impressive career, um, with these major companies. But I feel like someone who's just a career, like maybe high school or college student building an indie app, like a small, um, bootstrapped app, - maybe that is better for Twitter because they don't have that level of, I guess, career or credibility to put on a LinkedIn profile, for example. That makes a ton of sense. I think if you're already established - LinkedIn. If you're not established yet, twitter is your better bet. That makes a lot of sense right there."

You should really listen to that entire episode - it contains a TON of knowledge distilled from Clint's journey on how to build your personal brand as a creator.

The essence of that conversation with Clint, however, was this - you want to leverage a social platform that gives you an "unfair" advantage.

Yong-Soo Chung [00:28:06]

In my case, UrbanEDC and Spotted Humphrey are two brands that I built on Instagram and both of them have an impressive-sized audience already. I am in a prime position to leverage BOTH these brands - that are already big on Instagram - to showcase what I've built on Threads.

It's practically a no-brainer for me, if you think about it.

Yong-Soo Chung [00:28:25]

TAKEAWAY NUMBER SIX: Leverage any existing social networks to build your Threads presence - it will pay off in the long run.

Finally, before I wrap up this episode, I have ONE final thought to share.

I don't know if Threads will succeed or fail. It is WAY too early to tell but I am willing to make a judgment call based on a few calculated assumptions.

I feel that Meta is… pretty desperate. Instagram has basically been cloning TikTok and Snapchat features for a while. Facebook is slowly aging out of contention. WhatsApp has received a pretty bad rap in several countries. And the most important thing - Metaverse barely made a noise.

Both Zuck and Meta have needed a win for a while. And Elon seems to have practically handed it to them on a silver platter.

I feel Meta is likely to push for Threads as a twitter-replacement with a ton of money and resources. They might even appease the relatively niche players such as Mastodon, Post, T2, and others by federating with them. And, I have a very STRONG feeling, that will be enough to bump Threads ahead of Twitter as the new town-square.

Ultimately, though, my success on Threads as well as YOUR success comes down to this: Are you posting content good enough for others to share and spread your word? That’s the fundamental key rule to succeed on any platform, by the way, not just Threads.

Yong-Soo Chung [00:29:43]

Okay, let's quickly recap the SIX lessons from this episode:

TAKEAWAY NUMBER ONE: Threads currently has a more relaxed audience as compared to Twitter almost like one giant community versus the tribalistic, divided community on Twitter.

You might need to tweak your language and tone of your content to accommodate and reflect the overall wholesome and positivity-filled vibe of Threads.

TAKEAWAY NUMBER TWO: Threads is simple to use for anyone who has previously used Twitter. Or Facebook. Or Instagram. In other words, Threads is simple to use for almost everyone.

Threads might be new but it is very similar to whatever social platform you have previously used. Don't be afraid to jump in.

TAKEAWAY NUMBER THREE: The overall culture on Threads seems to be more chill, with the conversations being more casual and authentic as compared to Twitter, where the culture is more centered around self-positioning, authority-building, and bragging.

The vibe of Threads is chill. Embrace it. Don't ruin it.

TAKEAWAY NUMBER FOUR: If you find that other creators in your niche have large followings, think of it as an opportunity not a threat.

Because you will find your perfect audience waiting for you in the comments of whatever they post!

TAKEAWAY NUMBER FIVE: Figure out what content strategy YOU want for your Threads account and start posting content accordingly.

Adopt a content strategy that can merge your content properly with the overall relaxed vibe of Threads.

TAKEAWAY NUMBER SIX: Leverage any existing social networks to build your Threads presence - it will pay off in the long run.

Don't be afraid to invite your followers to join you on your Threads profile - especially if you are looking to make a solid name for yourself on Threads...

...which *I* definitely am. So, follow me on Threads @yongsoochung - same handle as on twitter. And, don't hesitte to say hi - it is a really chill place and I think you'll like it too!

Yong-Soo Chung [00:31:31]

Alright, that wraps up today's show! 

In the next episode of First Class Founders, I’m talking to Matt McGarry, Founder of GrowLetter. Matt is a newsletter growth expert and he just partnered up with Beehiiv to take GrowLetter to the next level. I talk to Matt about the current state of the newsletter economy, which growth levers to use at each stage of your newsletter’s growth, how to run paid ads effectively to skyrocket your subscribers, and a whole lot more. Join us next week! 

And, one last thing before I go... If you're a new listener and you enjoyed this episode, you can follow the show by going to FirstClassFounders.com and clicking on the link that matches your preferred podcast player - like Apple Podcasts or Spotify. Or, you can also add YOUR voice to the show by leaving a message on firstclassfounders.com - for example, what did you think of this episode specifically?

And, when you get a chance, could you also head over to FirstClassFounders.com/review and leave the podcast a five-star review? It really helps boost credibility for the show which means more incredible guests for you! And why wouldn’t you want that? I’ll leave a link in the show notes to leave us a 5-star review. Thank you so much!

If you wanna connect with me, you can hit me up on Twitter @YongSooChung. I’ve also jumped on the Threads bandwagon as well, so you can find me there @YongSoochung as well. I’m pretty active on social media and would love to connect with you. You can find links to all my social accounts in the show notes.

I'll see you on the next episode of First Class Founders.